You’ve got a gentlemen’s club, maybe a website, but your club’s never full enough, or at least not as often as you would like.  So, how do you attract new clientele to your club, and have your existing clientele spend more time there?

Cat Eyes Entertainment Media, through its sister companies, provides two services specific to those needs; email marketing and SMS (text message) marketing.

Email Marketing:

The objective of email marketing is to introduce the gentlemen’s club to a general population that may or may not have ever been in your establishment, or even heard of you.  This type of marketing is used to make a typically large population aware of your club, maybe providing a “no cover” coupon, or other incentive for the recipient to visit your business.

Regular email marketing campaigns will GROW your clientele, by introducing your club to people that may never have heard of it, or, if they have, by conveying compelling reasons to visit the club.

Cat Eyes Entertainment Media maintains a large database of email contacts, and will supply you with a list that you can market to.  You can target your recipients using distance from the club, age, gender, and other demographics.

SMS Marketing:

Once your email marketing efforts bring new patrons to your clubs, how do you keep them returning?

This is where SMS marketing comes into play.  SMS marketing is primarily intended to provide your EXISTING clientele reasons for coming back.  Those reasons are typically offers that present some form of monetary savings, such as “no cover tonight”, “$10 off lap dances”...etc.

The SMS program is advertised through in-club signage, table tents, print advertising and your website.  You can also have your servers telling people that if they text in to join, they’ll get a two for one drink for that night.

When you send out an SMS promotion, it’s almost immediately received by your subscribers.  If a club is experiencing a slow night, they can send out text messages offering an incentive for that night (maybe another “two for one” drinks, $1.00 well drinks...etc).  That offer will be received and read within minutes of clicking on “Send”, and recipients are more likely to respond that very night.  In fact, the offer may be restricted to only being valid for that specific evening, further driving people to visit the club NOW!.

With Cat Eyes Entertainment Media, a client simply provides suggested keywords that they’d like to use, normally something related to the club name.  If not in use by any other client, that keyword or keywords are activated within 24 hours, along with the assignment of a short code, allowing the client to almost immediately initiate their SMS program.

Software:

Email and SMS marketing services are provided by Cat Eyes Entertainment Media and its sister companies through the licensing of its proprietary software.  Our software is entirely web-based, just requiring an Internet connection.  Once a client signs up, within 24 hours, they are provided the login credentials to access the software, and are presented with all the functionality required to manage and execute both email and SMS marketing campaigns:

Opt in list management
Opt out management
Message management
Campaign management
Campaign reporting
Full CAN-SPAM compliance

Our software platform is designed for ease-of-use, and is currently employed by over 1,000 clients in the U.S. and overseas.

For more information on Email and SMS Marketing, contact us at 630-897-6448.